The term "Linaje escogido" has a biblical connotation, as it is a phrase that appears in the Spanish translation of the Bible in 1 Peter 2:9. In the English Standard Version, the verse reads, "But you are a chosen race, a royal priesthood, a holy nation, a people for his own possession, that you may proclaim the excellencies of him who called you out of darkness into his marvelous light."

Linaje Escogido is a church brand that conveys elegance and nobility with its distinctive crown logo. The brand aims to inspire and empower young people to embrace their chosen lineage or destiny and live a purposeful life. It seeks to create a sense of community and belonging among its followers while also promoting a message of hope, faith, and love. Overall, Linaje Escogido is a brand that represents the values of grace, dignity, and inspiration, and seeks to empower the next generation to be their best selves.

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